Branding for What Florence Did Next
I’m so excited to share this project! This one has been in the works for a while as Rachel finalised her products, and today her new website has launched!
What Florence Did Next offers “hand embroidery kits and stitching designs with just a little magic thrown in, together with handmade treasures, vintage haberdashery items, sewing notions and supplies”. Rachel’s inspiration board contained lots of lovely vintage packaging, so that became the basis of a theme for the designs. The colour palette was inspired by some of her most used threads - duck egg blue, muted teal and a soft linen tones. The folder design (which will hold the embroidery kits that Rachel designs) is my favourite element of this project - I love the detail around the border and the “label” on the front (where Rachel will stamp the names of the kits).
The website was a joy to create, all of Rachel’s images fit perfectly with the theme and colour palette so everything came together beautifully. The haberdashery illustrations are dotted amongst the pages, and there’s a fun combination of fonts (again inspired by some vintage packaging items). You can view the website in full here, and have a browse through Rachel’s lovely embroidery kits!
“I came to Emma with a very clear idea of what my brand should be, how it should look and feel, and absolutely no idea how to go about achieving this. Finding someone with the skill to take that basis of information and adapt and refine it into a cohesive and desirable brand, develop a beautiful and functional website, and create packaging and presentation items that tie it all together, made setting up my business that much smoother. Emma’s real skill is in her attention to detail, both creatively as evidenced with her custom illustrations to enhance brand identity, but also in her structure, process and knowledge, and also business awareness. I do not respond well to ‘free-wheeling’ or being told that something is the way it is without explanation, so it has always been reassuring that Emma communicates clearly and takes the time to explain any questions I have, either via email, in an online meeting or with helpful recorded demos that I can refer back to at a later date. My brand and company will continue to need design and illustrative assistance on an ongoing basis, and it is incredibly reassuring to be in such a safe and creative set of hands.”
If you’re looking for a new brand identity for your business, I’d love to chat!
