Branding for What Florence Did Next
I’m so excited to share this project! This one has been in the works for a while as Rachel finalised her products, and today her new website has launched!
What Florence Did Next offers “hand embroidery kits and stitching designs with just a little magic thrown in, together with handmade treasures, vintage haberdashery items, sewing notions and supplies”. Rachel’s inspiration board contained lots of lovely vintage packaging, so that became the basis of a theme for the designs. The colour palette was inspired by some of her most used threads - duck egg blue, muted teal and a soft linen tones. The folder design (which will hold the embroidery kits that Rachel designs) is my favourite element of this project - I love the detail around the border and the “label” on the front (where Rachel will stamp the names of the kits).
The website was a joy to create, all of Rachel’s images fit perfectly with the theme and colour palette so everything came together beautifully. The haberdashery illustrations are dotted amongst the pages, and there’s a fun combination of fonts (again inspired by some vintage packaging items). You can view the website in full here, and have a browse through Rachel’s lovely embroidery kits!
If you’re looking for a new brand identity for your business, I’d love to chat!
